OVERVIEW
A rallying cry and campaign platform rolled into one big idea – this is Viva La Vitalite.
SERVICES
Ideation + Creative strategy + Art Direction + Copywriting
PROJECT RECAP
In late 2019, Vitalite asked us to help them re-launch on social channels with a new campaign. We had to communicate their values, drive community growth and position them as a positive voice in the dairy-free space.
Our answer was 'Viva La Vitalite' – a celebratory expression created to work on two levels: positioning Vitalite as cheerleaders of dairy-free joy, while capturing the brand's passion and pride for dairy-free living.
MY ROLE
As Creative Lead, I was the driving force behind the vision – guiding ideas and copy across a suite of campaign assets. With our mantra locked-in, we needed a visual expression big-on joy and loaded with thumb-stopping potential.
Enter our Human Pom-Poms – a trio of cheerleader characters I developed that embody and express dairy-free joy through dance. Each one was created to personify the sheer sunshine joy that Vitalite brings to dairy-free life.
