OVERVIEW
See the gilded world of Mega Casino brought to life like never before in a new CGI-led TVC.
SERVICES
Creative direction + Concept art + Storyboards + Art direction + Copy
PROJECT RECAP
In 2025, we brought the glitz of Mega Casino to the small screen with a new TVC that dropped dazzling 3D visuals into the charming backstreets of Madrid.
Our idea was deceptively simple: show how Mega Casino brings the extraordinary to the flow of your day. From there, we shaped it into something modern and relatable, while staying true to the brand's glitzy visual style.
MY ROLE
Of course, the delivery was far more complex – from finding a suitable spot to shoot, to crafting the look & feel of our virtual casino world. We worked through it step-by-step as a team – making sure every detail landed right.
Starting with storyboards before shifting into production, I led our team and partners end to end. That meant heading out to Madrid to steer the shoot – capturing the location to guide our 3D team, while looking after clients on set. Back in the studio, I worked on concept art for our virtual casino elements – defining the look & feel with design and AI tools, and setting the creative direction for our 3D team.
