OVERVIEW
Presenting The Hand of Getir – a social campaign created to embody speed and convenience.
SERVICES
Ideation + Art direction + Storyboards + Copy
PROJECT RECAP
When Getir asked us to level up their performance marketing assets, we responded with an idea that truly landed what it means to deliver groceries in minutes. 'The Hand of Getir' was created with one goal in mind – to cut through the crowded rapid grocery delivery sector and trigger a spike in app downloads.
The idea was simple – we dramatised relatable moments that require groceries delivered rapidly. In each scenario 'The Hand of Getir' stages an intervention - arriving with the items our protagonist needs.
MY ROLE
From ideation through to delivery, I worked collaboratively with designers and film makers to lead creative – a process that began with storyboards and ended with post-production.
A tight turnaround time meant I had to develop ideas and scenarios at a sharp pace – storyboarding our preferred routes, penning copy, presenting all iterations to the client and responding to any feedback with swift amends.
Each time we kicked off a fresh wave of content, we made recommendations on how to optimise our work – pushing the client to be more audience-led. The result? Smarter content, written in plain english with a boldly-branded aesthetic.
