OVERVIEW
Three campaigns. One Shorty Award. Record-breaking Snapchat engagement. This is Fanta Halloween.
SERVICES
Ideation + Concept art + Copywriting
PROJECT RECAP
Make Fanta the no.1 soft drink for teens. That was the brief. And the goal. We responded by creating a brand occasion for Fanta that mirrored Christmas for Coca-Cola. A cultural event that let young people cut loose with their creativity on a channel they love.
So we partnered with Snapchat to engage teens on a platform where could truly express themselves. Each year, we let teens transform themselves with exclusive AR content – unlocked via Snapcodes on special packs of Fanta. Our campaign was such a hit, it triggered a record-breaking 41 years of Snapchat playtime and won the Shorty Award for Best Overall Snapchat Presence.
MY ROLE
Working alongside our talented team and production partners, I helped steer production – taking ideas from mock ups to their final (hideous) form. From AR lenses, to promotional ads, to OOH content, to the the World's first marker lens – my influence spanned a wealth of touch points, as we brought the vision to life.
The result? An award-winning campaign that smashed all performance metrics, and led to three back-to-back campaigns for the Fanta brand.
