OVERVIEW
Made for the dreamers and doers of Gen Z, This One's For raised a Coca-Cola to the small wins behind big goals.
SERVICES
Ideation + Creative Strategy + Storyboards + Copywriting
PROJECT RECAP
A year long social-first campaign aimed squarely at Gen Z, "This One's For" was created to make Coca-Cola feel more relevant in every day life. The strategy was to frame Coca-Cola as a reward for "micro-achievements" – small gains that help Gen Z edge towards a big goal in their lives.
To make our content as relatable as possible, we recruited a group of influencers we knew Gen Z would love – stars that included Grammy award winning singer Raye and UK Surfing Champion Lucy Campbell.
MY ROLE
As Creative Lead, I drove our influencer-led creative end-to-end – developing scenarios, penning storyboards, designing animations, art directing photoshoots and writing copy.
The big finale was an end-of-year Shred Party for Gen Z – hosted by Coca-Cola. Portsmouth Uni students rolled up in droves to shred notes and throw shapes to live music from Raye, Mabel, Jax Jones and more.
