OVERVIEW
31 doors. 31 ways for Gen Z to reconnect. This is The Coca-Cola Christmas Calendar.
SERVICES
Ideation + Art Direction + Copywriting
PROJECT RECAP
When the global pandemic divided Gen Z, Coca-Cola briefed us to help them reconnect in time for Christmas. Our strategy was to remind teens of something important – that this Holiday season, there is no more magical gift you can give than yourself.
To get our message across we took an age old classic, the Advent Calendar, and switched it up – inviting Gen Z to open doors on their fave channels. Each day, teens would unlock exclusive content made for sharing with friends and family. 31 doors, 31 ways to reconnect.
MY ROLE
From AR lenses to roulette animations, we created a suite of content that was culturally-relevant to Gen Z – inspired by the trends they love.
We tailored all content for sharing – with feel good messages that encouraged Gen Z to reconnect. For our look & feel, we developed an illustration style that we knew would resonate – borrowing cues from rubber hose and anime.
For my part, this was a true labour of love – allowing me to fully flex my hybrid skill set. From penning copy to art directing illustration and animation, I played a pivotal role across production, ensuring our final assets never strayed from our creative vision.
