OVERVIEW
Pandemic-proof social content built off one big idea – There's Always A Reason For Cathedral City.
SERVICES
Creative Direction + Ideation + Storyboarding + Copywriting
PROJECT OVERVIEW
During the Pandemic, we helped Cathedral City elevate their social content with a robust new strategy that built-off their established visual identity. Our aim was to trigger a shake-up – by giving Cathedral City a suite of tools to make their content look delicious, feel on brand and (most importantly) inspire a community of cheese lovers.
MY ROLE
As Lead Creative, my brief was to put the strategy into action with pandemic-savvy content that riffed off the brand's new ad. To achieve this, first I led a food-focused photoshoot designed to elevate the brand's social feed (and reduce reliance on stock imagery), and secondly with a set of flexible design templates. Using these as my starting points, I whipped up key frames for a full suite of animated assets.
My focus throughout was on positive storytelling and "imagery you could eat" – channeling the brand's heartwarming values while distilling the essence of the ATL campaign.
