OVERVIEW
Meet Benefit Loves – the loyalty app that turns Benefit customers into brand BFFs.
SERVICES
UX Copywriting + Illustration + Content Design
PROJECT RECAP
In 2023, Benefit Cosmetics asked us to create the brand's first-ever loyalty app. Featuring a digital loyalty card, treatment booking tool and reward hub, we designed Benefit Loves to feel fun and fabulous just like the brand itself. The result was an elegant digital experience that's entertaining and easy-to-use.
MY ROLE
Control copy, onboarding, welcome messages, notifications – you name it, I wrote it. As UX writer, I penned copy across the whole experience, applying the principles of storytelling while baking the feel good tone of Benefit's voice in every word.
Alongside copy, I flexed my illustration chops to create a set of cute badges – developing an illustration style inspired by the brand's existing suite of assets. Consumers earn badges by completing milestones within the app.
I also whipped up a virtual aide to guide you around the app – a customisable character developed to be gender-fluid, race neutral, animation-friendly and – most importantly – on brand.
My final contribution was content design for features and promotions within the app, as well as content for social channels.
